And even then, only the most important media outlets were granted an interview, and fewer of them the opportunity for a photo shoot.Ī large portion of my time was spent saying "no" and trying to do it gracefully to maintain a decent relationship should it be required in the future. His time was meted out according to the significance of the request. So every appearance, every article, every mention had to be managed for a desired outcome.
STEVE JOBS 2015 ANDY ACTOR HOW TO
Steve learned how to be a showman in the process and publicity fed the beast. Steve knew that connection would enable the scale he needed to change the world, and publicity became a critical tool for building connection. Our work was always a means to create an emotional connection with the products and ultimately, the entire Apple brand. Apple had to be on the leading edge of innovation, the products presented as magical, and Steve portrayed as a world-class change agent.īut it was never about publicity for publicity’s sake. It was my job to ensure that Apple, the products and especially Steve, were always portrayed in a very particular way.
In real life, I was only the PR lead for the first one, but consistency makes for better storytelling, and I did, in fact, work with Steve closely throughout the NeXT and Pixar beginnings. Sorkin chose to include "me" in the film as the consistent PR agent through the three launches featured: Macintosh, NeXT box, and iMac. I’m not sure I was the first, but I was certainly present during some formative years.
STEVE JOBS 2015 ANDY ACTOR MOVIE
In the wake of Aaron Sorkin’s Steve Jobs movie premiering October 9, there’s been a lot of chatter about my role as Jobs’ first publicist.
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